Research

Our Research Services can help answer the questions you have about any one of Bobit's markets, providing perspective and clarity. We dig deeper to help you sell more.

We can facilitate research projects ranging in scope from simple brand awareness to understanding the role of social networking in your market. Bobit Research Services has done industry research for hundreds of companies, including Ford, GM, Volvo, OPI Products, Honeywell, Tyco, Cooper Notification and the University of Illinois.  We’ve also done research for: Verizon Connect, Q’Straint, Collins Bus, Eaton, Hendrickson, and MiX Telematics.

  • Conduct research not only among your clients and potential clients, but also among the end users/consumers of your products/services.

Benefits

Providing Data

We develop market research to help you improve your business performance by providing data that can identify new product needs, untapped channels for distribution, and ideas to increase sales.

  • Top of mind or aided awareness of your brand vs. competitors
  • Attribute importance and satisfaction ratings and product rankings

integrated Programs

We can develop integrated programs to help you merchandise the results (if desired), including whitepapers, webcasts/webinars, conference presentations (virtual and in person), e-newsletters, social media, supplements, etc.

Reliable Databases

We have reliable databases that can be segmented for your specific needs.

  • Complement your internal lists with a market-wide source

Type of Research STudies

We can do a variety of research projects for your company, including:

  • In Depth Interviews (IDI)example
  • Recruit for Focus Groups and In Depth Interviewsexample
  • Customer Satisfaction Studiesexample
  • Data Dashboards (Research and 3d Party Data)example
  • Geomapping of Customer Lists, etc.example

Automotive Fleet
Research Study

Modern Tire Dealer
Brand Preference
Study

Modern Tire Dealer
Brand Preference Study

Salon Research,
Conducted by ISBN and Modern Salon

HDT Telematics Study

HDT Vehicle Lift /Service Bay Study

School Bus Market Report