Modern Tire Dealer

Audience Insight Marketing (or AIM) allows you to focus campaigns on specific
high-value prospects using three main targeting capabilities: account based, behavioral, and demographic. You reach only those who are most inclined to engage with your brand or product making, making campaigns as effective as possible.

Benefits

HIGH-QUALITY LEADS

AIM campaigns generate potential leads that are highly sales qualified through custom targeting.

INSIGHTS

Gain behavioral insight into your existing database and demographics.

DATA APPENDING

Six data points are reported on (company name, title, company size, email domain, state and zip) which  can be used to append databases.

Targeting Options

ABM

Account-Based Marketing: Target all industry-decision-makers at your top prospect organizations

Behavioral

Target our audience based on what topic(s) they read on our website network.

Demographic

Target Our Audience by industry, company size, geography, title, vehicle class and more.

How it Works

Simple Sample of AIM in Action

Who Engages Defined Content on a
Bobit  Website

or

Who is Employed at a Specific Company

Send an Epromo

and

Display Native Content On Website

and

Display your Ads in Top Roadblock Positions

Example Aim Report

Audience Data

Clicked Epromo

Clicked
Native Ad

Clicked Display Ad

Campaigns

Standard Campaigns

Custom Options

All Standard Campaigns Target 5,000 Decision-Makers