School Bus Fleet

Serving the school transportation industry for more than 50 years.  Our print and digital magazine, webinars, enewsletters and website provides comprehensive information on management and maintenance of school bus fleets operating in public and private schools, contractors, special needs and childcare centers.
 SBF’s industry studies provide statistics and trend analysis referenced by industry experts and mass media.



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Audience Reach

School Bus Fleet is the No. 1 source of information for school bus fleet management. Since 1956, SBF has been the clear choice of operators and school bus fleet managers, offering award-winning content to readers and exceptional ROI for advertisers.

Monthly Qualified Recipients: 26,250

Who are they?
52.9% Transportation Director/Manager/Supervisor
11.3% Maintenance/Operations Manager/Supervisor
14.8% School Superintendent/Administrator
6.2% Driver Trainer
8.2% Executive/Other Management
6.6% Other

We reach the full spectrum of the market.

Primary Business

Public School


Private School


Total Schools


Private Contractor Company


Government Agency




Head Start Agency





School Bus Fleet's Fact Book is a year-round reference guide for fleet managers. School Bus Fleet produces the annual Fact Book in print along with a digital version. We also produce the Canadian Fact Book, which is a comprehensive online directory.

Both issues are the place to find parts and equipment, services and products, and industry contacts. All major manufacturers and industry suppliers are included in our print and online directories. Highlighted listings are available to improve the listing’s visibility.

The industry’s leading resource for statistical data, marketer information, buyer’s guide, and comprehensive list of industry contacts. The School Bus Fleet Fact Book is a year-round reference guide for fleet managers.

Contact us today for listing updates and advertising opportunities.



Frequency: every Tuesday/Thursday
Average deployment: 21,366

Special Needs

Frequency: every Friday
Average deployment: 13,342

Trending On SBF

Frequency: every Wednesday
Average deployment: 12,638


School Bus Exchange

School Bus Fleet ConneX is a unique opportunity to network and build relationships in the school transportation industry. The two-day event invites a distinctive, influential group of public and private school transportation providers as well as a select group of product and service suppliers. Together, both groups exchange information, ideas, and solutions, and create meaningful business relationships to take home.

April 22-24, 2020

Miami, FL  |  Hilton Miami Airport Blue Lagoon

Buscon - Buses, Technology, Solutions for the Industry

BusCon & LCT East have come together to create America’s Bus & Coach Expo! ABC Expo is the all-encompassing event for the luxury, courtesy and public transit industry. With a focus on technology,equipment, maintenance and business performance, ABC Expo offers unrivaled business development, networking and educational opportunities. Catering to all segments of the bus industry, you’ll meet operators responsible for buying,equipping and maintaining buses of all types, styles and sizes including luxury vans/coaches, shuttles and transit buses.

NOVEMBER 15-17, 2020

Pennsylvania Convention Center | Philadelphia, Pa.
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James Blue

General Manager
(310) 533-2449

Mark Hollenbeck

Associate Publisher
(503) 472-8200

Frank Di Giacomo

VP/Publisher Emeritus
(856) 596-0999