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NAILS Magazine is an award-winning publication serving nail industry professionals and salon owners for more than 35 years.
We are committed to providing nail professionals the best information on a variety of topics, from techniques and style to health and wellness, across all platforms.

OUR REACH

715K

Magazines Delivered Annually

496K

Monthly Pageviews

1.5 m

Social Media Followers

247K

Monthly Enewsletters Delivered

More Facts

Online Audience

NAILSMag.com is the #1 website for nail professionals, with nearly half-million visitors monthly.

SEO RANKINGS

NAILS Magazine puts an emphasis on SEO because research shows that 91 percent of users don't go past the first page of search results. In fact, 53 percent click on the top position, unless it's an ad, which only 4 percent of users will click on.

Number of keywords in top 100

TYPES OF PROGRAMS

Educational Email Series

If you’re looking to promote thought leadership and collect leads, this email program is a good fit for you. Gated content is sent to our email list and posted on social media for users to download.

Custom Newsletters

If you’re looking tosend to our email list, a newsletter fully branded to your company and position yourself as a thought leader

Giveaways

If you want to drive registrations for an event, entice people to try a new product, or collect leads, giveaways can bring awareness and entice people to provide valuable information about themselves.

Quizzes

If you’re looking to create shareable content that can build buzz around a product.

Special Editions

87%

of NAILS readers refer to The Big
Book all year.*

1,700

copies are sent to consumer beauty editors, bloggers, schools, international dealers, and associations

42% of our readers keep the Big Book “forever” and 87% refer to it all year long.*
Your image advertising also reaches the ultimate end-user. We do a PR campaign to all the major beauty magazines, business press, and most influential bloggers which has resulted in extensive press for the nail industry.

15,000

direct request copies

Published since

1993

Whether you need to recruit new nail techs to work for your company or to influence and gain their brand loyalty to your products, tools or education, NAILS Magazine's Career Handbook provides a dedicated, exclusive resource to connect with students at the perfect time. Content is focused on how to get started and succeed in the real salon world.

Next Top Nail Artist Season 5 winner Valerie Ducharme (center)

NAILS Next Top Nail Artist

This is the only purely professional online nail art contest. Recent seasons have concluded live onstage to kick off Premiere Orlando. In addition to the winner being crowned, the live event includes the Nail Tech Networking Event, where nail techs can network with the biggest names in the industry before seeing them on the show floor! Watch demos, take pictures, sip, snack, and talk nails all night long. Attendees can opt to stay for dessert and the Next Top Nail Artist winner announcement in the Color Theater at the end of the event.

Marketing Opportunities

Call us to talk directly about a sponsorship that best fits your brand.

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