Modern Tire Dealer

Serving the needs of the independent tire dealer for 100 years, Modern Tire Dealer is the premier source of news, research and market trend analysis. MTD offers expertise in the industry and can provide the right platform and message for your target audience via print, digital, content development, and a variety of custom media
products designed specifically for your unique challenges

Reach Out to


Magazines Delivered Annually


Monthly Pageviews


of MTD readers spend 15 mins. or more with each issue


Monthly Newsletters Delivered

More Facts


MTD readers influence 85% of consumer tire purchases and sell 75% of the $43.5 Billion tires sold in the U.S. and Canada.

And they have influence:

  • They handle an average of 13.3 tire brands.
  • They influence 85% of consumer tire purchases.
  • 95% are involved in the purchasing process.
  • Subscribers share copies with dealership personnel who sell products and services to consumers.
  • They control 245,000 service bays.
  • They employ almost 175,000 technicians (half are ASE-certified).
  • They average 48% of sales doing automotive service.
*BPA Brand Report December 2018


MTD Hotwire

Frequency: Monday, Tuesday & Thursday
Average deployment: 18,500

MTD Top News

Frequency: every Friday
Average deployment: 14,500

CTD Online

Frequency: every other Wednesday
Average deployment: 9,000


MTD's annual Facts Issue is complete with industry statistics on all the major findings from the year prior. This important issue of Modern Tire Dealer becomes a leading
resource for readers throughout the year.

Performance Handbook is where you can target your message to 53,000 installers and retailers of performance ties, custom wheels, and other performance products. Our Performance Handbook is delivered with the leading magazines in their fields: Modern Tire Dealer and SEMA News.


Modern Tire Dealer - Tire Dealer of the Year


There is no higher honor a tire dealer can receive than joining the prestigious list of winners of Modern Tire Dealer’s Tire Dealer of the Year.

Our winner is announced in our September issue along with a digital e-promo and related social media packages. All suppliers are offered the opportunity to run congratulatory ads
within the article about our Tire Dealer of the Year. Ten percent of all congratulatory advertising revenue goes directly to the dealer’s charity of choice. You may also add a congratulatory video to our digital edition

“THIS AWARD IS A TRIBUTE TO the hard-working team we've built at vip over the years. I am so proud of them, and proud to be honored by MTD.”
-John quirk, chairman and ceo, vip tire, 2018 winner

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Greg Smith

330-899-2200 ext. 2212

Bob Ulrich