Serving the needs of the independent tire dealer for 100 years, Modern Tire Dealer is the premier source of news, research and market trend analysis. MTD offers expertise in the industry and can provide the right platform and message for your target audience via print, digital, content development, and a variety of custom media
products designed specifically for your unique challenges
Magazines Delivered Annually
Monthly Pageviews
of MTD readers spend 15 mins. or more with each issue
Monthly Newsletters Delivered
MTD readers influence 85% of consumer tire purchases and sell 75% of the $43.5 Billion tires sold in the U.S. and Canada.
Frequency: Monday, Tuesday & Thursday
Average deployment: 18,500
Frequency: every Friday
Average deployment: 14,500
Frequency: every other Wednesday
Average deployment: 9,000
MTD's annual Facts Issue is complete with industry statistics on all the major findings from the year prior. This important issue of Modern Tire Dealer becomes a leading
resource for readers throughout the year.
Performance Handbook is where you can target your message to 53,000 installers and retailers of performance ties, custom wheels, and other performance products. Our Performance Handbook is delivered with the leading magazines in their fields: Modern Tire Dealer and SEMA News.
There is no higher honor a tire dealer can receive than joining the prestigious list of winners of Modern Tire Dealer’s Tire Dealer of the Year.
Our winner is announced in our September issue along with a digital e-promo and related social media packages. All suppliers are offered the opportunity to run congratulatory ads
within the article about our Tire Dealer of the Year. Ten percent of all congratulatory advertising revenue goes directly to the dealer’s charity of choice. You may also add a congratulatory video to our digital edition