Modern Salon

­To influence and grow salon business, you need a real
partner in beauty: an industry advocate that delivers
real data and engagement to support custom solutions.
We are that partner. Modern can create a dedicated
program that aligns perfectly with your marketing goals.

OUR REACH

1.5M

Magazines Delivered Annually
(Print and Digital)

688k

Monthly Web Visitors

1.8M

Social Media Followers

881K

Monthly Enewsletters Delivered

More Facts

SALON PROFESSIONALS

Our audiences are at various stages of their careers, from new hairstylists to owners and managers of the most successful salons and spas in the country. And in an ever-changing industry, readers rely on information from Modern Salon to stay ahead of trends, new techniques, business technology, and new sources of inspiration.

Our Audience

52% Work in suburban environments, 26% in Urban
43% Work in a salon with between 6-20 chairs
37% Work in luxury or upscale salons
47% Work in a salons that are midmarket
46% Identifiy as independent contractors
86% are female
70% are married
51% Provide their primary household income
38 Average work hours/week (non-renter)
30 Average customers/week (non-renter)
31 Average work hours/week (independent contractor)

Connection and influence

THERE ARE INFLUENCERS AND THERE ARE BRAND CHAMPIONS.

With our Artist Connective program we connect you with a professional who already knows and loves your brand. The brand champion creates a personalized and authentic campaign that is amplified across Modern’s own platforms. It’s WIN-WIN-WIN.

MODERN SALON'S ARTIST CONNECTIVE PROGRAM AT A GLANCE:

  • Win-win-win amplification across brand champions’ social platforms, and across all of Modern Salon Media
  • 360-degree, multi-touch program
  • Uniquely engaging everywhere salon pros consume content: social, online, email and print.
  • Motivated talent and authentic tone: Modern Salon vets all brand champion candidates to ensure quality content and alignment with a partner's standards as well as with Modern’s own. (We know what works!)
  • Practical, accessible, positive: Measurable ROI and efficient, hassle-free deliverables are what matter. Modern’s content expertise and  pioneering custom media experience ensure a smooth and customer-focused process.

Special Editions

MODERN SALON AND NAILS MAGAZINE'S CAREER HANDBOOK is produced annually in the spring to provide students, new nail techs, and new stylists with the information and resources they need to ensure a successful start to their beauty careers. Whether needing to recruit beauty professionals to work for your company or to influence and gain their brand loyalty to your products, tools or education, Career Handbook provides a dedicated, exclusive resource to connect with cosmetology and nail tech students at the perfect time. Print copies are mailed directly to beauty school locations, including all AACS member schools.

Live Events

Nothing Beats Face-To-Face, peer-to-peer learning. Modern has targeted, successful gatherings to help salons and businesses connect and succeed. All have unique sponsor opportunities. Modern Salon Media can also assist your company with any custom or special events, to host exclusively or collaborate upon.

Salon Digital Summit
SALON DIGITAL SUMMIT Salon artists and owners expanding their influence and expertise in social and digital media.
Hair Plus Summit
Hair+Summit Specializing in all aspects of hair enhancement,including extensions, hair loss and trichology.
Data-Driven Salon Summit
DATA-DRIVEN SALON SUMMIT Salon owners and market leaders, drilling into numbers and business growth.
Artist Session - Modern Salon
ARTIST SESSION  Intimate, intensive hands-on photo shoot experience for salon pros.
Modern Salon Artist Session Influencer Series
ARTIST SESSION INFLUENCER SERIES  Collaborative photo session events that bring influencers together to work side-by-side.
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