The use of video in your content marketing should not be new at this point, but your strategy and best practices are likely ever-changing. What you should know is this: 83% of consumers worldwide prefer YouTube to watch video content than other platforms, this according to Hubspot research.
So when discussing video, let’s narrow the discussion down to YouTube. Below is a rundown of YouTube best practices so wherever you may stand on the video spectrum, you can be sure your video strategy is as effective as possible moving forward.
PUBLIC: Public videos can be seen, shared, and embedded by everyone.
UNLISTED: Unlisted videos can only be seen if you have the video link. These videos can also be embedded.
PRIVATE: Private videos cannot be seen or embedded, even with a link. You must give access to individual accounts in order to see the private videos.
YouTube videos can help tremendously with SEO if they are set up properly. When uploading a video, be sure to take the time to fill in all the available fields. Here’s an overview of what the fields are and how to fill them out.
VIDEO TITLE: The title is one of the most important tools for getting views on your video, as some words and topics are more popular than others. Place SEO-important words toward the beginning of the title. Not only should the videos be found by people in the industry, but they should be found by anyone researching or looking for information regarding the topics covered in the video.
VIDEO DESCRIPTION: You can use the description to draw viewers in. Place as much information here as possible, including a detailed account of what’s covered in the video. Link back to your website, to relevant articles on your site, and to your social media outlets. Links can be placed after a call to action. Note: The first three lines are always visible before you have to click “more” to view the rest of the description.
TAGS: Add about 10-15 tags per video. Add tags that you think people will search for in regards to your video. Specific and most relevant tags go first.
SOCIAL MEDIA: Check the Twitter box if you want your Twitter to auto-post a link to your YouTube video once it has finished uploading.
THUMBNAIL: Choose the best thumbnail. You can also upload your own thumbnail. Ideally, thumbnails should be captivating enough for someone to want to click on your video without reading your video title. It is also ideal to work with a graphics team to create a templated design that follows your brand’s design guidelines. Thumbnails should include text, like a shortened version of your title (max four words).
Keep track of your channel and video statistics in the Creator Studio. Creator Studio is the home for all of your tools, including Video Manager, Dashboard, and Analytics. Access it by clicking on your profile picture in the top right of your screen.