By Stephanie Morino
Educational programs are great to promote your brand as a thought-leader in the industry while also generating qualified leads. But choosing which program to move forward with can be a tough decision: whitepaper or webinar?
While both products offer valuable education to readers/viewers, there are distinct differences in what tends to work for both.
But why choose? Take your program even deeper by doing both a webinar and a whitepaper by either repurposing content or focus on the same topic with a different approach based upon the buying cycle.
Everyone learns differently: some are visual learners while others prefer to read a book on the subject. Adapting to both will ensure you reach the maximum amount of people who are interested in learning about the subject. Plus, some aspects of a topic lend themselves to a webinar, while a whitepaper can fill in the gaps, or vice versa.
Thankfully, we have a terrific team to help you navigate these programs and ensure your product or topic is getting maximum exposure and you’re receiving the most qualified leads.
Have questions? Email us!
Next up… How to Understand Your Reports: Display Ads