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web Ad Guidelines

B2 is a marketing solutions division of Bobit Business Media, providing an exponential degree of market knowledge and customer service.  Bring us your marketing challenges and we’ll craft custom, turnkey solutions.

Quick links:

jpg, gif, png, html5,
Most 3rd Party Tags

Accepted formats

40kb

Maximum File Size for JPG, GIF, PNG

200kb

Maximum File Size for HTML5

Dimensions

Example

Example

Example

Dimensions for mobile

  • Mobile Leaderboard: 320×50
  • Mobile Leaderboard Extended: 320×100
  • Medium Rectangle: 300×250

HTML5 requirements

  • Size Limit: 200KB
  • Max Polite Download: 2.2MB
  • Video/Audio: On user click
  • Border: 1px
  • Maximum Animation length: 15 seconds

3rd Party served Creative

Access to 3rd party metrics

To ensure accurate and timely billing, Agency must grant access for applicable third party reporting toadops@bobit.com on or before the start of each placement. If such access is not available, provide daily reports for the first three days of the placement and weekly placement-level activity reports to Bobit Business Media thereafter.

If the access provided to Bobit Business Media is not granted or inaccessible, or if Agency fails to deliver the reports required above, Bobit Business Media may choose to bill off of its ad server or cancel the campaign with no penalty to Bobit Business Media or its partners.

Guidelines for designing effective banner ads

Rich Media

jpg, gif, png, html5

Accepted formats

40kb

Maximum File Size for Initial Load

100kb

Maximum File Size for Expanded

NOTE: All expandable ads must have the close/collapse button located at the top right of the creative.

728 x 90 Expandable adExample

Example

Initial Load

  • Dimension: 728×90
  • Max File Size: 40KB

Expanded (User-initiated)

  • Dimension: 728×315
  • Max File Size: 100KB

For top placement, it must expand downward.
For bottom placement, it must expand upward.

970 x 66 Expandable adExample

Example

Initial Load

  • Dimension: 970×66
  • Max File Size: 40KB

Expanded (User-initiated)

  • Dimension: 970×418
  • Max File Size: 100KB

300 x 250 Expandable adExample

Example

Initial Load

  • Dimension: 300×250
  • Max File Size: 40KB

Expanded (User-initiated)

  • Dimension: 600×250
  • Max File Size: 100KB

It must expand to the left.

Pushup LeaderboardExample

Example

Banner Size Option 1

  • Dimension: 728×90
  • Max File Size: 40KB

Banner Size Option 2

  • Dimension: 970×90 (IAB Super
  • Leaderboard)
    Max File Size: 40KB

PushDOWN LeaderboardExample

Example

Un-Expanded

  • Dimension: 970x66
  • Max File Size: 40KB
  • No HTML5
  • Include "Click to Expand" CTA

Expanded

  • Dimension: 970x418
  • Max File Size: 100KB
  • JPG, GIF, PNG
  • Do not include close button (publication will add)

PrestitialExample

Example

  • Dimension: 640×480
  • Dimensions for mobile: 320×416 or 300×250
  • Max file size: 100KB
  • Maximum animation length: 15 seconds
  • No HTML5

The ad will be center-aligned on the page.

Site SkinExample

Example

  • Dimensions: 1890×1200*
  • File Size: 200KB
  • File Type: Static Image (JPG, GIF, PNG)
  • The ad space is 300x1200 on either side. Please include white space in the middle

See a live test of how the Skin Ad is visible on different monitor sizes here.

*Note: For Modern Tire Dealer and Auto Service Professional, dimensions are1600×1200

LOGO for sponsored channelExample

Example

  • Dimension: 100×60
  • Max file size: 40KB

Page PeelExample

Example

Dogear (Graphic ‘Curl’ in corner before rolling over page peel)

  • Dimension: 500×500 – Only top right
  • 100×100 pixels area visible
  • File format: GIF or JPG only, no animated GIF

Large Image

  • Dimension: 500×500
  • File format: GIF or JPG only, no animated GIF

For all GIF or JPG page peels

  • Color Mode: RGB
  • Resolution: 72 dpi
  • Optimization: Standard Optimization (no progressive scan)
    Max file size: 100KB

Video

Site-served Outstream videoExample

Example

  • Length: 0:30 max
  • Audio: Mute on play, user must enable sound
  • Video Format: MP4/H.264
  • Dimensions: 1280 x 720 min.
  • Aspect Ratio: 16:9
  • Video Bitrate: 1500 kbps min.
  • Audio Bitrate: 128 kbps min.
  • Frame Rate: 29.97fps (NTSC)
  • Video Codec: H264
  • Audio Codec: AAC/MP3/MP4
  • Field Order: None, progressive scan only
  • Max File Size: 100 MB
  • Sample Rate: 44.1 kHz
  • Bus Mode: Stereo

Featured VideoExample

Example

  • Format: 16:9 Wide (preferred)
  • Dimensions: 640 x 360 pixels or larger
  • Length: 7 minutes maximum
  • File type: MOV, MP4, AVI, or embed code from video host such as YouTube

3rd party served vast outstreamExample

Example

  • Length: 0:30 max
  • Audio: Mute on play, user must enable sound
  • VAST Versions: 2.0 and 3.0
  • Video Format: MP4/H.264
  • Desktop Dimensions: 1280×720 @ 1500kbps or 640×360 @ 600kbps
  • Mobile Dimensions: 1024×576 @ 1500kbps or 320×180 @ 450kbps
  • Aspect Ratio: 16:9
  • Audio Bitrate: 128 kbps min.
  • Frame Rate: 29.97fps (NTSC)
  • Audio Codec: AAC/MP3/MP4
  • Field Order: None, progressive scan only
  • Max Wrappers: 5

ENewsletter

jpg, gif, png

Accepted formats

40kb

Maximum File Size for Initial Load

NOTE: Third-party tags and flash (SWF) ads are not supported on enewsletters.

Dimensions

Example

Example

  • Large Inline Banner: 468×120Example

Example

Example

REPORTING FOR E-NEWSLETTER ADS

  • We accept third-party click trackers (redirects)Example
  • Ad server and Email Service Provider reporting available upon requestExample
  • 1x1 trackers, JavaScript tags, and iframes are not acceptedExample

Text Ad

  • Teaser Text: 300 characters maxExample

GIFS

  • Maximum Animation Length: 15 secondsExample
  • NOTE: Animated GIFs are not supported in some email readers (MS Outlook). Those users will only see the FIRST FRAME of the animated GIF banner. We recommend that you design your first frame to show everything that you’d want them to see on your banner. Set the first frame to display for 0ms so the animation will appear correctly.Example

REmarketing

jpg, gif, png, ZIP

Accepted formats

150kb

Maximum File Size for Initial Load

Recommended SizesExample

  • Wide skyscraper: 160×600
  • Inline rectangle: 300×250
  • Mobile banner: 320×50
  • Banner: 468×60
  • Leaderboard: 728×90

For Animated AdsExample

  • File type: GIF
  • Animation length must be 30 seconds or shorter
  • Animations can be looped, but animations must stop after 30 seconds
  • Must be slower than 5 FPS

For HTML5 adsExample

  • File type: ZIP
  • The Zip file should contain the HTML for the ad as well as any of the following file types: CSS, JS, HTML, GIF, PNG, JPEG, SVG